What Is Industrial Marketing: A Guide
Most people haven’t heard of the term industrial marketing, or don’t know what it means. Every day we see plenty of consumer marketing. On the other hand, industrial marketing is considered as business to business marketing. In a nutshell, it is basically marketing to other businesses, instead of marketing to other people, namely consumers. Read on to discover more about industrial marketing.
In certain aspects, industrial marketing is done by the common ways of marketing. It is a form of marketing that can employ typical marketing methods such as emails, printed flyers and online ads like banners. There are, of course, also methods that are unique only to industrial marketing and not typically found in consumer marketing. One example that comes to mind is marketing in trade shows specific to certain industries.
What products can we see advertised in industrial marketing? They may include parts or raw materials for an equipment or products. The raw products are supposed to be used in the manufacturing process of the business targeted by the industrial marketing tactics.
To help you understand the idea of industrial marketing better, it helps to know that every business is also a customer of other businesses. A good example is a restaurant that requires the services of a supplier in order to have a steady supply of herbs. Another example that we can see in daily life is an office that has outsourced the cleaning of its space to a cleaning company.
Now, if you were in charge or working in the marketing department of the cleaning company or the herb supplier, you would want to target businesses who would buy or pay for what you have.
This is where industrial marketing steps in.
The role that industrial marketing plays is not dissimilar to consumer marketing. This role involves raising sales by attracting new customers or persuading current customers to buy more products from your business. Raising awareness about your company’s brand is also part and parcel of this role.
Any kind of company who is after marketing its services or products would be remiss if they didn’t fulfil their duty of looking into their competitors in their respective industry. In the process of research, your company will also have to pinpoint who your target market is. Is your target market made up of restaurants and other enterprises that work with food needing the very supplies you market? Or is your target market made up of businesses that are looking to outsource their graphic needs?
Professionalism is much required in the world of industrial marketing. Hard work and a great skill set will, however, set you apart from many of the competition. For more info, go here.