Logo Design Tips
If you have a company logo or if you are still trying to come up with a company logo, make sure that it actually represents your company’s ideas, nature, values, and its vision for the future. Logos should be able to create an impression in people’s mind about a company and its values. In a logo people should be able to relate to a company’s quality and values. It is important to have a unique and timeless logo design so that you can build you company’s brand image.
Logos need not be design masterpieces. It does not need to prove how great a designer the logo maker is. People judge a company but its logo and the logo is judged based on the elements that form its design. Below are some tips on designing a logo which can be useful in creating a unique design and something the people will always remember.
You logo should stand out among your competitors. It must be unique in such a way that people relate that logo to only one company and they are not confused to which company the logo belongs to.
In the latest logo design news, experts suggest not to follow logo fads and trends. You logo design should be timeless, which means that even long after it has been created, it still have value to people.
One great example is the logo of Mercedes Benz which is a simple three-pointed star. For more than 80 years people have recognized the logo to be owned by just one company. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.
Do not ever copy or get inspiration from the logo of another company. You can be sued over trademark violations and you are giving a message to the world that you don’t have your own company identity.
Your logo should be designed in such a way that it looks equally good and equally compact on all forms of display items like brochures, magazine, business cards, and websites. In your logo, the text should be readable, neither too small nor too big.
There is beauty in simplicity. If you use simple fonts for your logo, people can easily read it. Colors should be at a minimum of at most three and you should not use more than three types of fonts. Too many colors and too many fonts can spoil your logo and makes it forgettable.
The best logos that people remember are unique, simple and adaptable logos.